Logo DesignYour logo is your first chance at making an impression and getting customer recognition. When getting your full Logo designed there are a number of things to keep in mind that will help you be able to make the best impression so that people will recognize your company.
If it is simple then is better - It can be recognized in small sizes on a business card or at great distances on a billboard.
Consistency - Use of your logo is as important as designing it. Use it consistently throughout all communications from your company.
Looks good in black and white or in 3 colors - There are many business uses such as faxes where your logo will be shown in black and white, so it should look good in black and white as well as color.
Colors - The more there are, the more expensive to print. A two or three color logo can be as effective as a full color one, and can save you thousands of dollars of printing costs down the road. If you're wed to the idea of a fancy full color logo, also consider having a black and white variation done at the same time for faxes and other print materials.
Graphical Logo - This is a graphical design that stands for your company. It's normally used in conjunction with the company name. Think Nike's swash symbol.
Text Logo - This is a specifically planned text rendering of your company name or initials that is used as a logo. Think SONY.
Combination Logo - This is when a graphical symbol and text logo are used together. Think AT&T;'s circle/globe and their name together.
When you think of big name logos that you see all the time, you can see that they've used the information in these tips and it's worked for them. It can work for you too. |
